Order management in container transport is complicated, with a lot at stake. We worked closely with stakeholders, users and technology, starting with a strong research phase. We did many one-on-one interviews, field visits and studied real-life situations. By thoroughly understanding the user and business challenges, we were able to design the best solutions.
Speed, overview and efficiency
Research showed many layers of complexity, which we transformed into a one-page application, enabling users to reach any level of detail without losing context. We combined the design principles of progressive disclosure and master-detail. By designing this flexible framework, we figured out how to create a scalable UX.
Adding value to digital containers
This new and unique digital platform allows Samskip to work more productively and efficiently. It supports an intuitive way of working for both internal users as their customers with a powerful overview of the order process. The product improves the collaboration between departments. It even saves time training new staff since the platform supports a shorter learning curve.
Cleaning up the online journey
Samskip as a company is evolving. Their websites needed to reflect these innovative changes. We created a new website to unify more than five different websites and the various related brands. It was essential to strengthen Samskip’s identity and to support their goals. The website is now a solid first step in the customer journey.
Stronger for the future
The new platform and website have increased trust and loyalty among customers. The refreshed and broadened corporate identity strengthened branding and prepared Samskip for the years to come. Combined with the platform's improved productivity, the digital transformation resulted in a significant lead on their competition.
At Okapion they said: It’s not about people that have to work with the system, but that they want to.
Jean-Pierre van der Waal, Enterprise Architecture Manager at Samskip
